Logo Design

What is a logo?

A logo is a symbol that represents a company or a line of product or a personal. A logo can be a graphic, typography or a combination of both. A logo is spread across the company’s resources, marketing materials, merch or event freebies.

Logo is one of the most requested services from graphic designers especially the start up companies. Over the years, the method of logo design has evolved. From drafting, digital design and now AI design. I remember back in the 90s, to create a logo, you needed paper, rulers and lettering. With the dawn of graphic design software, especially Adobe Illustrator, logos are directly drawn on computers and have removed the tedious job of drafting. Now with AI systems, logos are easily done by typing and describing the nature of the business and letting the AI application generate the logo. However, there may be cases of imperfection and needs editing. There are also online stock photo websites offering customizable templates.

Benefits of Hiring a Graphic Designer

If you want your logo to be highly distinguished, getting a graphic designer is advisable. It’s either you get an agency or hire a freelance graphic designer. Getting an agency will blow up your expenses because you’re paying for the agency’s account manager’s commission, stake holder’s ROI, operational expense which includes the labor of the graphic designer. But if you hire an experienced graphic designer, you are eliminating those expenses and you can easily sync with the graphic designer’s creative process. Oftentimes it is the client who conceptualizes the design and the graphic designer will execute the ideas. Isn’t it wonderful to have a direct connection with the whole process rather than get a whole team to decide for your company’s persona!