Visual Identity I: Target Audience

Before creating any graphics, it is better to define your target audience. If you are a freelancer like me, you have all the freedom to do whatever portfolio you want. At first you might be throwing whatever sticks on the wall or try to another skill set and test if it will work out or not.

My suggestion is focus on the skills you have and assess the nature of you clients. Majority of your clients may have common denominator. For my case it is Information Technology and Radio Access Network Infrastructure.

During the first years of creating vlogs, I tried to do the traditional arts like sketching and paintings. However, it didn’t bring clients although I learned a lot on video editing. The problem is that my channels’ content are all mixed up making the algorithm to analyze them.

So I decided to start from scratch with specific target audience like IT and RAN infrastructure.

As to my existing channels, it is hard for me to decide how to restructure them.

Lesson learned, do no reinvent too much.